| London 2012: OJEU - Integrated TDM Marketing and Communications Campaign Delivery Procurement |
| Closing: |
01-Dec-09 |
Published: |
04-Nov-09 |
| Source: |
CompeteFor |
| Reference #: |
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| Buying Organization: |
Olympic Delivery Authority (ODA) |
| Award Details |
| Winning Bidder: |
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| Location of Winning Bidding: |
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| Value of Contract: |
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| Award Date: |
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| Details |
About the buyer:
The Olympic Delivery Authority (ODA) is the public body responsible for developing and building the new venues and infrastructure for the 2012 Olympic Games and their use after 2012. The ODA buys goods, services and works ranging from construction, engineering and manufacturing to creative, merchandising and retail.
About the Opportunity:
PLEASE NOTE, THIS IS AN OJEU OPPORTUNITY (CONTRACT WORTH MORE THAN 140k) WHICH YOU CAN RESPOND TO BY FOLLOWING THE WEBSITE ADDRESS IN THE WEBSITE BOX TO THE ETENDERING PORTAL
The Olympic Delivery Authority's Games-time Travel Demand Management (TDM) programme aims to encourage those people making journeys to make informed choices about about their travel during the London 2012 Olympic and Paralympic Games.
Travel marketing, communications and awareness campaigns form one workstream of the TDM programme, entitled TDM Marketing and Communications (Marcomms).
ODA Transport require external agency support to deliver a set of Marcomms Campaigns.
These Marcomms campaigns will be applied on both a national and location specific basis (at areas of focus, where demand is expected to be significantly greater than capacity) particularly in London, around Eton Dorney and in Weymouth.
Delivering the campaigns will involve a variety of Marcomms disciplines, such as Media Buying, Direct Marketing and Digital Media, so a 'through the line' marketing approach will be required.
About the buyer's selection process:
The Olympic Delivery Authority will award contracts to businesses that reflect London 2012's procurement policies and values. Value for money on costs, time, quality, design and functionality, the promotion of equality and diversity, environmental responsibility, and legacy are key values that embody the ODA's procurement objectives.
The PQQ stage is on the e-tendering portal. Bidders will be required to provide evidence in the PQQ stage to be shortlisted to ITT.
Shortlisting - After PQQ is received, bidders will be shortlisted and invited to ITT.
For further information please refer to the contract notice on the e-tendering portal. https://etenders.london2012.com/web/login.shtmlCLOSING TEXT: Please submit by 10:00 London time. CONTACT: Olympic Delivery Authority (ODA)
London, England CONTACT EMAIL: N/A@n/a.ca OP_TEXT1: CompeteFor |