Moving Products...on a Big Scale

Publish Date: December 2007

It's not just the Olympic Organizing Committee that requires specialized goods and services. Games sponsors themselves have a wide range of needs - and businesses that can meet those needs stand to profit.

For Moving Products Inc, this business strategy has certainly paid off. The company designs, sources and distributes corporate hospitality gift packages, and it has built its business around the Games. It meets sponsors' needs by outfitting their guests, staff and technicians in customized clothing and accessories.

A true Games success story, Moving Products Inc has worked with corporate sponsors for the past nine consecutive Games. It has outfitted nearly 250,000 individuals with over two million pieces of custom sponsor-branded merchandise - everything from sweaters and backpacks to watches and stadium cushions.

It all started at the Calgary Winter Games in 1988. Ian MacDonald, the President of the Calgary company said, “I felt there was a need for specialized services that could be offered to sponsors, and that would not necessarily be a service component of the Organizing Committee.”

From there, the business took off. The experience developed at the 1988 Games led to calls from CBS Television and 3M for Albertville in 1992. “And we have been going strong ever since,” says MacDonald.

« Previous    Next »